Chams Al-Ouloum
School rebrand and digital platform for an established Moroccan private school.

Project overview
The project
Chams Al-Ouloum is an established private school in southern Morocco.
The project modernized its public identity and supported its transition toward stronger digital communication and administration following the expansion of remote and technology-supported education.
The work connected brand strategy, visual identity, educational communication, website planning, and digital workflow development.
This relationship later provided the operational foundation for Chams Pay.
Project scope
Key details
A concise view of the system, experience, or engagement.
- 01
Complete school rebrand
- 02
Visual identity system
- 03
Educational communication
- 04
Website and digital platform planning
- 05
Administrative workflow improvement
- 06
Foundation for later payment-system development
Project outcome
What it created
A renewed identity and digital direction that better reflected the school’s history, educational role, and future development.