Icon Group
Website and brand redesign for an Irish construction company.
Project overview
The project
Icon Group is an Irish construction company that needed a clearer and more professional way to present its services, experience, and capabilities.
The project combined a refreshed identity with a complete website redesign focused on credibility, clarity, and practical navigation. The new direction reorganized the company’s information, strengthened its presentation, and made it easier for potential clients to understand its services and move toward direct contact.
The work prioritized communication and business value over unnecessary decoration.
Project scope
Key details
A concise view of the system, experience, or engagement.
- 01
Brand identity refresh
- 02
Complete website redesign
- 03
Service information architecture
- 04
Project presentation
- 05
Clearer conversion paths
- 06
Responsive digital experience
- 07
Irish construction market
Project outcome
What it created
A more coherent and professional digital presence that better communicates the company’s services and supports client acquisition.