Azal Botanicals
Complete brand identity for a Moroccan natural skincare and botanical products company.
Project overview
The project
Azal Botanicals is a Moroccan natural skincare and botanical products brand shaped around regional ingredients, craft, and a strong connection to nature.
The project established a complete visual and communication system capable of presenting the company as authentic, contemporary, and commercially credible. The identity was designed to feel rooted in Morocco without depending on decorative clichés.
The work connected brand positioning, visual direction, typography, color, packaging considerations, content style, and digital application into one consistent foundation.
Project scope
Key details
A concise view of the system, experience, or engagement.
- 01
Complete visual identity
- 02
Brand positioning
- 03
Typography and color system
- 04
Packaging direction
- 05
Communication guidelines
- 06
Digital brand foundation
- 07
Moroccan botanical and natural skincare positioning
Project outcome
What it created
A cohesive brand foundation designed to help Azal Botanicals present its products consistently across packaging, marketing, and digital channels.